Nemsia Studios was given the task of branding this potential giant in the sustainable fabric performance apparel industry. A few obstacles arose immediately. We had to reconcile the discrepancy between the gritty, tough performance consumer and the typically progressive, liberal, and  easy going eco-conscious consumer.  Furthermore we had to energize the environmental consumer without excluding the average person by keeping the brand cool and identifiable on a wide scale.  We thus created the "Play in Green" campaign.
Copyright © 2010 Nemsia Studios LLC, Inc. All Rights Reserved.